House Arrest
2019 \ Art Direction \ Publicity Design
Client : Netflix India
Agency : The Glitch
Art & Creative Direction, Graphic Design,
Role:
About the Film :
A world-weary man’s self-imposed home confinement becomes a comedy of errors with the simultaneous arrivals of a peculiar package and a curious journalist
Cast :
Campaign Brief:
Develop a visual style for the promotional campaign that effectively captures the tone, mood, and essence of the film.
Title Logo Design:
The urban setup today is cramped and can be quite claustrophobic. This design reflects that feeling of confinement. The bars placed around alphabets depict the surrounding wall which makes you feel cramped inside a small space.
Design Explorations
Key Art/Visual:
Idea : "We're in this together"
An ensemble visual shows how they manage to bring chaos to affect Karan’s serene and peaceful space.
Concept Sketch
Concept Sketch
Colored Final Sketch
Credits
Production : The Glitch
Creative Team : Shiv Nair, Kaivalya Kulkarni
Key Art Photography : Gaurav Sawn
Design Team : Jay Sangoi, Shivam Agnihotri, Spenta Wadia, Akhil Bordia, Meghna Roy,
Alita D'souza, Ankit Kapoor
Character Posters
Title Treatment
OOH
Social AVs
